1. Overview

Starting from Hybid SDK v3.7.0, our Demand partners/advertisers can leverage the new experience designed for Fullscreen Display on their performance campaigns to boost their CTR and conversion metrics.
This feature includes:

• Enhanced control over user engagement with ads
• Optimizations for Playable ads
• A custom end card that gives users an additional opportunity to download the app

2. Experience Summary

We are expanding the 3-screen experience from video to display full screen ads. This provides a consistent, engaging fullscreen experience across formats with a 3-screen setup.

3. How to send Clickthrough and Click beacons params to Verve?

To fully enable the Fullscreen Display Experience, demand partners must provide the clickthrough and click beacon URLs in the dedicated oRTB fields in the bid response.
This step is required to activate the enhanced fullscreen 3-screen experience and to maximize user interaction and conversion performance. Please refer to the documentation below with the oRTB object and a sample of bid response.

Bid Response Parameters

Within the seatbid.bid.ext object, we can receive both parameters in the following dedicated fields:

Bid Sample Response

{
  "seatbid": [
    {
      "bid": [
        {
          "id": "12345",
          "price": 0.5,
          "adm": "<creative markup>",
          "ext": {
            "clickthroughurls": [
              "https://advertiser.com/landing"
            ],
            "clicktrackers": [
              "https://tracker.vendor1.com/click",
              "https://tracker.vendor2.com/click"
            ]
          }
        }
      ]
    }
  ]
}

4. Playables ads

While the feature above supports all types of Fullscreen HTML ads, its main purpose is to enhance the user experience and engagement specifically for Playables ads. Therefore, when identifying Playable ads, it’s important to include the bid.attr [13] in the bid response to indicate that the creative is from “User Interactive” type as per the IAB standard. This enhances the user experience and improves reporting for this feature.

Bid Response Parameters

Bid Sample Response

{
  "seatbid": [
    {
      "bid": [
        {
          "id": "12345",
          "price": 0.5,
          "adm": "<creative markup>",
          "attr": [
            13
          ],
          "ext": {
            "clickthroughurls": [
              "https://advertiser.com/landing"
            ],
            "clicktrackers": [
              "https://tracker.vendor1.com/click",
              "https://tracker.vendor2.com/click"
            ]
          }
        }
      ]
    }
  ]
}