Custom Call-to-Action (CTA) buttons are an essential component designed to boost user engagement within mobile applications. These buttons are specifically crafted to prompt users towards desired interactions, such as app installations, without disrupting their overall in-app experience.

Product Show Case

Technical Requirements

  • Bid.bundle Requirement: The bid.bundle identifier must be included in the bid response to ensure proper implementation and functionality of the CTA buttons.
  • Non-interference with SKOverlay: If SKOverlay is rendered, the custom CTA button will not be displayed. It is crucial to manage the display logic to prevent overlap and ensure a clean user interface.


Default Activation:The Custom CTA feature will be enabled by default in supported applications.