What is ATOM ?
ATOM (or Anonymous Targeting on Mobile) offers privacy-first targeting and monetization capabilities that puts user privacy at the forefront. Mobile app developers can monetise their unaddressable users without relying on persistent and diminishing iOS device identifiers, like IDFA.
ATOM is a small library that is integrated with an ad SDK of the app. ATOM monitors app usage patterns anonymously and enriches the ad requests with relevant cohorts at a time. The enriched ad requests can be targeted by an advertiser seamlessly, when a specific campaign includes the selected cohorts.
Why ATOM ?
So how does ATOM help you, as a developer? ATOM enables marketers to continue reaching the right audiences without compromising on privacy. ATOM also helps publishers and developers like you, monetise effectively in a privacy-safe way.
- Reclaim Pre-IDFA eCPMs on anonymized users. Monetization with ATOM delivers higher eCPMs, compared to no-IDFA traffic.
- Enrich bid-level signals for brand targeting. Ensure that 100% of your inventory and your users are addressable by advertisers, even without IDFA.
- Match anonymous users to relevant cohorts. Further, learn which cohorts and ads drive your users. ATOM currently supports 10+ standard cohorts that are constantly updated frequently.
- Above all, monetise effectively in a privacy-safe way. ATOM complies with the Apple ATT guidelines and delivers fully anonymous user engagement, requiring no PII (or personally identifiable information).
ATOM and GDPR
ATOM is designed to fully operate without any personal data and strictly adheres to GDPR requirements. By default, an integrated ATOM library does not require MAC-addresses, advertising IDs or any other identifier that can be used to identify the user. The data used for cohort calculations is purely executed on the device. The actual cohort data IDs that enrich bid requests are anonymous with no PII.
To update cohorts, ATOM sends anonymous app usage history to the Verve data center in EMEA. This data is aggregated across all ATOM users and does not include PII and it does not allow to fingerprint or trace back the user.
ATOM Cohorts and Taxonomy
By definition, a cohort is a group of people who have something in common. The ATOM SDK relies on the following anonymous signals to analyse and calculate on-device cohorts.
Device: Device OS, Manufacturer, Model, Timezone, Sensors.
App: Bundle ID / App ID, App starts, Session time, Dayparts.
Ad: Ad events, Clicks, Video started, Cohort affinity.
Behavior-based Cohorts
| Targeting | ID | Category | Description |
|---|---|---|---|
| Tech Enthusiasts | 100002 | Behaviour | A group of people that are excited about technology, new gadgets and software. |
| Active Gamer | 100003 | Behaviour | A group of people that play the game of the app actively, more than 75% of the players. |
| Casual Gamer | 100004 | Behaviour | A group of people that play the game of the app casually, similarly to most other players. |
| Impulsive | 100005 | Behaviour | A group of people that use the app more often and shorter periods than an average app user. |
| Healthy lifestyle | 100006 | Behaviour | A group of people that are into a healthy lifestyle and maintain a steady sleeping rhythm. |
| Employed | 100007 | Behaviour | A group of people that are employed and uses the app mostly outside of work. |
| Loyalty | 100009 | Behaviour | A group of people that frequently use the app. |
| Bored people | 100010 | Behaviour | A group of people that have not much else to do than play the app. |
| Social interaction seekers | 100011 | Behaviour | A group of people that interact with social media activities. |
| Information seekers | 100012 | Behaviour | A group of people that actively look for news and other information throughout the day. |
| Sports fan | 100014 | Behaviour | A group of people that follow sports every day. |
Demographic-based Cohorts
| Targeting | ID | Category | Description |
|---|---|---|---|
| Female | 100015 | Demographic | Women who engage with the app. |
| Male | 100014 | Demographic | Men who engage with the app. |
| Age 18-24 | 100012 | Demographic | Young adults whose app engagement is likely to mirror the vibrancy and evolving interests of this dynamic age group. |
| Age 24-45 | 100011 | Demographic | Adults whose app engagement is likely to mirror the vibrancy and evolving interests of this dynamic age group. |
| Age 45+ | 100013 | Demographic | Mature adult adults whose app engagement is likely to mirror the vibrancy and evolving interests of this dynamic age group. |
Mobility-based Cohorts
| Targeting | ID | Category | Description |
|---|---|---|---|
| At Home | 100031 | Mobility | Users who engage with the app from their homes. |
| At Work | 100032 | Mobility | Users who engage with the app at work. |
| Not at Home | 100033 | Mobility | Users who use the app in other settings, outside of their home environments. |
| Not at Work | 100034 | Mobility | Users who use the app in other settings, outside of their work environments. |
Attention-based Cohorts
| Targeting | ID | Category | Description |
|---|---|---|---|
| High Attention | 100035 | Attention | The ad consistently captures and holds the viewer’s attention. |
| Mid Attention | 100036 | Attention | The ad attracts the viewer’s attention but may not maintain it fully. |
| Low Attention | 100037 | Attention | The ad briefly draws the viewer’s attention, which fades quickly. |
| No Attention | 100038 | Attention | The ad does not capture the viewer’s attention at any point. |
ATOM Installation Guide
ATOM is compatible with HyBid SDK v2.18.1 and above.
Drag&Drop size: 37.3MB
Currently ATOM can be added into your project via:
- Cocoapods
- Drag & Drop
Cocoapods
ATOM comes bundled together with the latest HyBid SDK v3.0 No further installation steps are required. Follow our publisher integration guide to get HyBid for your preferred mediation solution
Drag & Drop
Download a copy of ATOM, or clone its repository and make sure you check out the latest tagged version.
- Embed the
ATOM.xcframeworkproject in your own project. - Add the
ATOMtarget in the Target Dependencies section of the Build Phases tab of your application target. - Add the
ATOM.xcframeworkto the Embedded Binaries section of the General** tab of your application target.
Usage
Currently ATOM is functioning only when HyBid is installed in your project as well. In this case you only need to install ATOM into your project with one of the above-provided methods. There is no need to add any code to your project to make ATOM run. It will automatically be initialized and run alongside with HyBid.
IMPORTANT
Both HyBid and ATOM has to be installed in the same way, via Cocoapods or Drag & Drop, to function as intended.