| Terminology | Description |
|---|---|
| Verve Marketplace Deal ID | Deal ID is a unique string of characters used as identifiers for buyer and sellers. Verve Marketplace Deal id is autogenerated by Verve platform. |
| External Deal ID | Buyers can use External Deal ID to overwrite auto-generated Verve Marketplace Deal ID. For example, To use the same Deal ID to consolidate reporting on their end. |
| Min Price | A Default Pricing Model for the Deal - requires defining minimum expected CPM. Demand partners could bid more. |
| Fixed Price | Optional Pricing Model for the Deal - requires defining fixed CPM, demand partners will have to bid exact amounts. |
| eCPM (Effective Cost Per Mille) | Enter the cost per thousand impressions. Define the value in US dollars. |
| Deal Fees | Define Deal Fees you want to take on top of the Floor price defined - min of fixed price. Define the fee in % or USD. E.g. if you put 10% Fee for $2.00 CPM the bid price Verve sends downstream will be $2.20. $0.20 will be reported and paid to the buyer. |
| Additional 3rd Party | The Additional 3rd Party Fee allows you to specify a separate fee to accommodate third-party costs in the deal's financial calculations, e.g. for the creative studio or reseller. |