1. Introduction

Prebid is an open source collection of free products created to allow web and mobile publishers to implement header bidding on their websites and apps. Prebid.org was founded in 2017 and was “designed to ensure and promote fair, transparent, and efficient header bidding across the industry”. Verve Group (formerly known as PubNative) is one of the members of Prebid Mobile committee.

If you're using Prebid Mobile for Header Bidding solution, you can add Verve Group as a demand source (=bidder).

2. Before Getting Started

Before adding Verve Group as a new bidder, there are 3 prerequisites:

  1. As a Publisher, you need to have Prebid Mobile SDK integrated.
  2. You need a configured Prebid Server (either self-hosted or hosted by 3rd party).
  3. You need to be integrated with Ad Server SDK (e.g. Mopub) or internal product which communicates with Prebid Mobile SDK.

3. How It Works

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4. Adding Verve Group as Bidder

Below guide is for the case where you're adding Verve Group config parameters to a new line item. If you already have line items created, you can simply Edit and add Verve Group config.

Also, the screenshots are based on Prebid Server UI hosted by AppNexus. If you're using Prebid Server hosted by a different partner, please access to the UI page where bidder configs can be added.

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(1) In Prebid Server UI, go to Configs

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(2) Click New Config

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(3) Type name of the line item
(4) Add Verve Group config parameters
(5) Click Save

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PubNative Config

{
"params": {
"app_auth_token": "ab12a12340zz88a123b77aa0001a2111",
"zone_id": 1
},
"bidder": "pubnative"
}

  • app_auth_token is unique per publisher app. Please contact our account manager to obtain yours
  • zone_id should be always set to 1 (unless special use case)
  • bidder should be always set to "pubnative"

5. After Verve Group is Added

Please consult with our Account Manager for testing. We need to confirm that your ad request is correctly received by our system.

6. Additional Resources

If you need any additional help, please reach out to [email protected]

7. Our Contributions to Prebid

Our first big contribution release is the Dr. Prebid demo app for Android. The app helps developers to validate and troubleshoot their implementation of Prebid Mobile. It can also be used to validate settings for ad server setup, Prebid Server configuration, and end-to-end Prebid Mobile SDK implementation. In addition, Dr. Prebid can be used to troubleshoot in cases where bid responses are not being received as expected. The Android version currently supports MoPub as a client Ad Server and Rubicon, AppNexus and custom Prebid Servers solutions. Support for Google Ad Manager (ex-DFP) Ad Server is planned in the next major release as well.