Getting Started

Welcome to Performance+ Marketplace, Verve’s programmatic marketplace engineered for performance‑driven mobile advertising. Built for mobile app growth, Performance+ connects demand partners and publishers through SDK‑native ad experiences, high‑fidelity signals, and intelligent value prediction to drive installs, conversions, and engagement.

Who Performance+ Serves

• Publishers & App Developers – Monetize mobile inventory with performance‑focused demand optimized for app installs and user engagement using fullscreen ad experiences.
• DSPs & Demand Partners – Access quality mobile supply layered with contextual signals that deliver advertisers KPI.
• Advertisers & Performance Marketers – Deliver measurable results with SDK‑powered ad formats optimized for mobile conversions.

Our Approach

Quality User Experience

We believe great monetization starts with great user experience. Our ad formats integrate seamlessly into publisher content, maintaining engagement while delivering revenue. Ads should complement the user journey, not disrupt it.

Brand Safety & Transparency

Performance+ maintains strict quality standards for both advertisers and publishers. We provide complete transparency through ads.txt/app-ads.txt, sellers.json, and OpenRTB SupplyChain objects. All inventory is verified, and we actively combat fraud and invalid traffic.

Privacy Compliance

Privacy is built into our platform. Performance+ supports GDPR, CCPA/CPRA, and other global privacy regulations with configurable consent management, data processing controls, and user opt-out mechanisms.

What We Support

Performance+ delivers SDK-powered ad experiences that are engineered to align with demand and publisher partner objectives, improving win efficiency, engagement, and conversion outcomes.

In-app

Full‑screen display and video ad formats are optimized for user engagement and conversion (e.g., Deeplinks, SKOverlay, Auto Storekit and Custom End Card)

Auction Type

Open Auction: Participate in real-time bidding with access to Performance+'s full inventory pool. Performance+ Marketplace is one of the largest direct SDK supply paths, reaching over 1.5 billion mobile users globally. Our machine learning and AI models significantly improve bid predictability and enable smarter supply matching, balancing DSP infrastructure costs, scale, and performance across outcomes. SDK-native ad experiences ensure seamless, buffer-free ad delivery, while our inventory remains verified for brand safety and fraud compliance.

Up Next

• For Publisher: click here
• For Demand: click here