Features

Registration

The Smaato adapter requires setup and approval from the Smaato team, even for existing Smaato publishers.

Please reach out to your account team or [email protected] for more information.

Note

The Smaato adapter automatically converts bidfloors to USD currency as needed.

Bid Params

📘

Note:

In case of AdPods, the Smaato adapter only reads the first imp[].skadn entry for each AdPod. There should be only one SKAdNetwork entry per AdPod.

App Object

Smaato supports prebid within a mobile app's WebView.

Example Ad Units

Example Banner Ad Unit

var adUnit = {
  code: "banner unit",
  mediaTypes: {
    banner: {
      sizes: [320, 50]
    }
  },
  bids: [{
    bidder: "smaato",
    params: {
      publisherId: "1100012345",
      adspaceId: "11002234"
    }
  }]
};

Example Video Ad Unit

var adUnit = {
  code: "video unit",
  mediaTypes: {
    video: {
      context: "instream",
      playerSize: [640, 480],
      mimes: ["video/mp4"],
      minduration: 5,
      maxduration: 30,
      startdelay: 0,
      linearity: 1,
      protocols: [7],
      skip: 1,
      skipmin: 5,
      api: [7],
      ext: { rewarded: 0 }
    }
  },
  bids: [{
    bidder: "smaato",
    params: {
      publisherId: "1100012345",
      adspaceId: "11002234"
    }
  }]
};

Example Native Ad Unit

var adUnit = {
  code: "native unit",
  mediaTypes: {
    native: {
      sendTargetingKeys: false,
      image: { required: true, sizes: [150, 50] },
      icon: { required: true, sizes: [50, 50] },
      title: { required: true, len: 80 },
      sponsoredBy: { required: true },
      body: { required: true },
      cta: { required: false },
      rating: { required: false }
    }
  },
  bids: [{
    bidder: "smaato",
    params: {
      publisherId: "1100012345",
      adspaceId: "11002234"
    }
  }]
};

Example AdPod (Long-Form) Video Ad Unit

var adUnit = {
  code: "adpod unit",
  mediaTypes: {
    video: {
      context: "adpod",
      playerSize: [640, 480],
      adPodDurationSec: 300,
      durationRangeSec: [15, 30],
      requireExactDuration: false,
      mimes: ["video/mp4"],
      startdelay: 0,
      linearity: 1,
      protocols: [7],
      skip: 1,
      skipmin: 5,
      api: [7]
    }
  },
  bids: [{
    bidder: "smaato",
    params: {
      publisherId: "1100042525",
      adbreakId: "400000000"
    }
  }]
};

First Party Data

Publishers should use the ortb2 method of setting First Party Data. The following fields are supported:

Supported Fields:

• ortb2.site.keywords
• ortb2.site.content
• ortb2.user.keywords
• ortb2.user.yob
• ortb2.user.gender
• ortb2.user.ext.eids
• ortb2.device.geo
• ortb2.device.ifa

The IAB standard taxonomies are not supported.

Example first party data that’s available to all bidders and all adunits

Example

pbjs.setConfig({
  ortb2: {
    site: {
      keywords: "kw1,kw2",
      content: {
        title: "title1",
        series: "series1"
      }
    },
    user: {
      keywords: "a,b",
      gender: "M",
      yob: 1984
    },
    device: {
      ifa: "identifier",
      geo: {
        lat: 53.5488,
        lon: 9.9872
      }
    }
  }
});

Test Parameters

Following example includes sample imp object with publisherId and adSlot which can be used to test Smaato Adapter:

"imp": [
  {
    "id": "1C86242D-9535-47D6-9576-7B1FE87F282C",
    "banner": {
      "format": [
        { "w": 300, "h": 50 },
        { "w": 300, "h": 250 }
      ]
    },
    "ext": {
      "smaato": {
        "publisherId": "1100042525",
        "adspaceId": "130563103"
      }
    }
  }
]

"Send All Bids Ad Server Keys"

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.