Welcome to Verve Group's developer documentation (formerly PubNative)!
Our mission is to execute and enhance your revenue strategy through native ad formats and we are ready to support you all the way through your integration.
For our solution to work with your inventory, though, the process needs to be more than just technical.
The main focus should always be on the users - their experience as well as trust when using your product. For this reason, we recommend you take your time and think about the integration design first.
The golden rule of native advertising is that it should not disrupt the user experience. Everything beyond that rule is detail.
As opposed to traditional banner ads, native ads are ‘in the flow’ of a mobile website or app’s regular content. Whether it happens to sit within a news publication, a music app, social media feed or messaging service, the ad will match the appearance of other elements around it (stories, songs, posts, messages, etc.).
This streamlined format looks better, performs better, and induces users to engage more with both the ad and your product. Only offering a compelling and consistent experience to your users will set you on the path to efficient and profitable monetization.
User loyalty and satisfaction depends not only on a seamless experience within your app or mobile website; trust also plays a significant role. To maintain trust of your users, clear and prominent disclosure of paid native ad units is very important.
As defined by iab, native ad disclosure must:
-Use language that conveys that the advertising has been paid for.
-Be visible enough for a consumer to notice it.
Make your ads as native as possible - but do not trick your users for revenue. Advertisers are not looking for users who clicked by mistake, but users who willingly engaged with their advertisement. Commonly used disclosure language for native ads includes “Advertisement”, “AD”, Sponsored”, “Promoted by” and others.
By transparently disclosing ad units, we keep the advertising ecosystem at a premium level.