What is ATOM ?

ATOM (or Anonymous Targeting on Mobile) offers privacy-first targeting and monetization capabilities that puts user privacy at the forefront. Mobile app developers can monetise their unaddressable users without relying on persistent and diminishing iOS device identifiers, like IDFA.

ATOM is a small (1.5MB) library that is integrated with an ad SDK of the app. ATOM monitors app usage patterns anonymously and enriches the ad requests with relevant cohorts at a time. The enriched ad requests can be targeted by an advertiser seamlessly, when a specific campaign includes the selected cohorts.

Why ATOM ?

So how does ATOM help you, as a developer? ATOM enables marketers to continue reaching the right audiences without compromising on privacy. ATOM also helps publishers and developers like you, monetise effectively in a privacy-safe way.

  • Reclaim Pre-IDFA eCPMs on anonymized users. Monetization with ATOM delivers higher eCPMs, compared to no-IDFA traffic.
  • Enrich bid-level signals for brand targeting. Ensure that 100% of your inventory and your users are addressable by advertisers, even without IDFA.
  • Match anonymous users to relevant cohorts. Further, learn which cohorts and ads drive your users. ATOM currently supports 10+ standard cohorts that are constantly updated frequently.
  • Above all, monetise effectively in a privacy-safe way. ATOM complies with the Apple ATT guidelines and delivers fully anonymous user engagement, requiring no PII (or personally identifiable information).

ATOM Cohorts and Taxonony

By definition, a cohort is a group of people who have something in common. The ATOM SDK relies on the following anonymous signals to analyse and calculate on-device cohorts.

Device: Device OS, Manufacturer, Model, Timezone, Sensors.
App: Bundle ID / App ID, App starts, Session time, Dayparts.
Ad: Ad events, Clicks, Video started, Cohort affinity.

We offer 14 standard cohorts today.

TargetingDescription
Night OwlA group of people that frequently use the app in the night time unlike other users of the app.
Tech EnthusiastsA group of people that are excited about technology, new gadgets and software.
Active GamerA group of people that play the game of the app actively, more than 75% of the players.
Casual GamerA group of people that play the game of the app casually, similarly to most other players.
ImpulsiveA group of people that use the app more often and shorter periods than an average app user.
Healthy lifestyleA group of people that are into a healthy lifestyle and maintain a steady sleeping rhythm.
EmployedA group of people that are employed and uses the app mostly outside of work.
Income higher than averageA group of people with high income
LoyaltyA group of people that frequently use the app.
Bored peopleA group of people that have not much else to do than play the app.
Social interaction seekersA group of people that interact with social media activities.
Information seekersA group of people that actively look for news and other information throughout the day.
TravelerA group of people that frequently travel.
Sports fanA group of people that follow sports every day.

ATOM Integration

In order to add ATOM into your project by using Cocoapods you need to add the following line to your Podfile:

pod 'ATOM-Standalone', '0.1.0'

You also can add a specific HyBid version which contains ATOM in it, so you get both SDK with one Cocoapod:

pod 'HyBid', '2.16.2-beta4'

Drag & Drop

Download HyBid.xcframework and simply drag and drop the HyBid.xcframework file and the content of ATOM folder into your project's target.

IMPORTANT NOTES:

Make sure for both HyBid.xcframework and ATOM.xcframework are set for Embed & Sign in General, under "Frameworks, Libraries and Embedded Content".